“Take a Bite!”
Julyberry is a fast-fashion retailer specializing in women’s clothing and accessories, targeting women aged 15 to 35. The brand identity conveys a sense of vitality and delicacy.
To reflect this positioning, I designed a clean and modern typographic wordmark, incorporating a subtle cut-out detail on one of the letters. The minimalist approach makes the logo timeless and future-proof, avoiding visual fatigue over time, while ensuring strong versatility across all applications.
