Trulioo is a Canadian-based company that provides digital identity verification, fraud prevention and credit decisioning capabilities for both people and businesses. I worked as a full-time graphic designer at Trulioo for three years, contributing to a wide range of design and marketing initiatives across global and regional teams. My work spanned branded collateral design, event and conference experiences, digital campaigns, and corporate communications, all while maintaining consistency with the company’s evolving visual identity.
Marketing Collaterals
I created a variety of branded materials, including white papers, case studies, brochures, presentations, and marketing assets. Below is a sample marketing collateral piece I designed — a case study for the customer Airwallex, along with supporting social media carousels and promotional ads to extend the campaign across digital channels.
Events & Conferences
Booth design was another key part of my work during my time at Trulioo. Below are two events for which I designed the booths and supporting marketing materials. These projects also incorporated the updated colour palette introduced during the 2023 rebrand, in which I also played an important role.
Singapore Fintech Festival 2024
Money 20/20 Asia 2025
Animations
I also create motion graphics and animations to make visuals more dynamic and engaging. The first two animations were developed from existing illustrations by the contract illustrator, while the third was designed and animated by me in a similar visual style for Trulioo’s 2025 product launch, Person Fraud.
Website
Daily website updates and maintenance are also one of my key responsibilities within the team. I help ensure visual consistency and coherence across pages by maintaining a unified visual style and consistent layout structure, so the overall experience feels connected and aligned with the brand identity.
People & Culture
Designing for the People & Culture department is very fun, and I enjoy creating designs that enhance employees’ work experience. I worked on a variety of internal creative projects, including social promotions for events such as International Women's Day, custom Zoom backgrounds, swag designs, and other branded materials that helped build engagement and strengthen company culture.
Special thanks to my manager, Sisi Zhou, for all the support and guidance throughout these projects!