Astral is a new-media real estate company specializing in pre-sale developments in Vancouver. The client envisioned a logo inspired by the concept of a matrix, symbolizing the interconnected relationship between the company, its agents, and the properties they represent. The identity needed to communicate innovation and structure, while remaining clean and contemporary.
Approach
To translate this concept visually, I used the dot as the core design element, representing the smallest unit within a matrix. I developed a rhythmic composition that conveys dimension and movement. The result is a minimalist yet dynamic mark that reflects both the company’s network-driven model and its forward-thinking positioning.
